We have created profile, design, communicative focus and website for design hotel Copperhill in Åre, copperhill.se.
Increased competition in Åre’s hotel industry has had an effect on hotel owners in this classic ski resort over the last few seasons. The battle for customers has led several of them to change concept, focus on new target groups and also to link off snow activities to the hotel. Copperhill Mountain Lodge, which has had a clear emphasis on luxury in its image, started to think in new ways.
Copperhill Mountain Lodge contacted us at the end of the 2010 winter season. They felt the need to reach a new, broader target group to increase the number of guest nights during the year. Luxury was no longer the main factor. The new owner, Nordic Choice Hotels also wanted to adapt Copperhill to the Choice concept by broadening the scope of what’s on offer.
We started by taking a new approach to the brand – a new direction, adjusting the profile, design and the communicative focus to suit a new primary target group. We went from flair and luxury to focusing on a relaxed lodge life in uniquely designed surroundings. More focus on the overall experience and more focus on the human touch than on architecture and design.
Based on the branding work, we redesigned what is now Copperhill Mountain Lodge’s new website. Inspiration from large pictures, slide shows and purchasing in several different steps and stages. A website with an atmosphere of lodge life in relaxed surroundings, that inspires, encourages purchases and return visits.
The website is built upon the Silverstripe CMS and Flash.
Copperhill Mountain Lodge is an alpine design hotel on the top of Förberget in Åre-Björnen. The hotel offers expansive views of the mountains and ski-in/ski-out to Åre’s ski system. There are 112 hotel rooms and suites with 420 standard beds and 160 extra beds, conference facilities for 620 people, a prize-winning spa, child-minding and a kids’ club, library and lounges, several restaurants and bars and a ski shop with ski hire. Copperhill Mountain Lodge opened in December 2008 and has been run by Nordic Choice Hotels since August 2009. (Source: copperhill.se)
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